Reddit SEO: How to Find Reddit Posts That Rank on Google

1. Why Reddit Posts Rank on Google

If you've searched Google recently, you've probably noticed something: Reddit is everywhere. Search "best project management software" and you'll see Reddit threads on page 1. Search "is [product] worth it" and Reddit dominates.

This isn't an accident. There are several reasons why Google loves Reddit content:

High Domain Authority

Reddit has a Domain Authority of 91/100. It's one of the most authoritative sites on the internet, so Google trusts its content.

User-Generated Trust Signals

Upvotes, comments, and engagement tell Google which content is valuable. Reddit's voting system is a built-in quality filter.

Search Intent Match

People searching for opinions, reviews, and recommendations want real human perspectives. Reddit delivers exactly that.

Fresh, Updated Content

Reddit threads get new comments regularly, signaling to Google that the content is current and actively maintained.

The Numbers

According to various SEO studies, Reddit appears in over 60% of "best [product]" searches and over 70% of "[product] review" searches. This is a massive opportunity for marketers.

2. The Google-Reddit Partnership (2024-2026)

In February 2024, Google and Reddit announced a partnership reportedly worth $60 million annually. This deal gives Google enhanced access to Reddit's data for AI training and search indexing.

What does this mean for marketers?

More Reddit in Search Results

Google is showing more Reddit content than ever. Reddit threads now appear for informational, commercial, and even transactional queries.

Faster Indexing

New Reddit content is indexed faster. Comments you post today can appear in Google results within hours, not days.

Reddit in AI Overviews

Google's AI Overviews often cite Reddit discussions. Your helpful comment could be quoted directly in Google's AI-generated answers.

Why This Matters for You

The Google-Reddit partnership means Reddit SEO is more valuable than ever. A single well-placed comment on a ranking thread can drive consistent traffic for months or years.

3. How to Find Reddit Posts That Rank on Google

This is the key skill for Reddit SEO: finding existing Reddit threads that already rank on Google for your target keywords. Here's how to do it:

Method 1: Manual Google Search

The simplest approach is searching Google with the site:reddit.com operator:

best crm software site:reddit.com
[your keyword] site:reddit.com
"looking for" [product category] site:reddit.com

The results show you exactly which Reddit threads rank for that keyword. These are your targets.

Method 2: Check Your Competitors

Search for your competitors' names + "site:reddit.com". Find threads where people discuss or ask about them. These are prime opportunities to mention your alternative.

Method 3: Use Reddit SEO Tools

Tools like SubHunt's SEO Finder automate this process. Instead of manually searching Google, the tool shows you which Reddit posts rank for your keywords — saving hours of research.

SubHunt SEO Finder

Enter your keywords and instantly see which Reddit threads rank on Google. Prioritize threads by ranking position, engagement, and recency.

Try SEO Finder Free

Method 4: Track SERP Features

Use SEO tools like Ahrefs or SEMrush to find keywords where Reddit appears in SERP features (featured snippets, "People also ask", etc.). These are especially valuable because they get prominent placement.

4. Reddit SEO Keyword Research

Not all keywords are equal for Reddit SEO. Here's how to find the best opportunities:

Best Keyword Types for Reddit SEO

"Best [product category]" Keywords

Examples: "best crm software", "best project management tools", "best email marketing platforms". These have high purchase intent.

"[Product] vs [Product]" Keywords

Examples: "asana vs monday", "notion vs obsidian". People searching these are actively comparing solutions.

"[Product] alternative" Keywords

Examples: "slack alternative", "zoom alternative". These searchers are unhappy with the current solution and looking for options.

"Is [product] worth it" Keywords

Examples: "is notion worth it", "is hubspot worth the price". These are decision-stage queries.

"How to [solve problem]" Keywords

Examples: "how to automate email marketing", "how to track competitors". These let you recommend your product as the solution.

Keyword Research Process

List your core topics

What problems does your product solve? What category is it in?

Generate keyword variations

Use the patterns above: "best [topic]", "[topic] vs", "[competitor] alternative", etc.

Check Google for Reddit results

Search each keyword + "site:reddit.com". Note which keywords have Reddit on page 1.

Prioritize by opportunity

Focus on keywords where Reddit ranks highly and the threads have room for new comments.

5. How to Optimize Your Reddit Comments for SEO

Once you find a ranking thread, your comment needs to be optimized for both Reddit users AND Google crawlers.

Comment Optimization Checklist

Include the keyword naturally

If the thread is about "best CRM software", mention "CRM" or "CRM software" in your comment. Don't stuff keywords — one or two natural mentions is enough.

Write substantial comments

Short comments like "Try [product]!" get ignored. Write 100-300 words with actual helpful information, then mention your product naturally.

Answer the question fully

Google's algorithms evaluate whether content satisfies search intent. A comment that thoroughly answers the OP's question signals quality.

Include a link strategically

If subreddit rules allow, include a link to your product or a relevant blog post. Reddit links are nofollow but still drive traffic.

Use formatting

Break your comment into paragraphs. Use bullet points for lists. Well-formatted comments are easier to read and get more upvotes.

Example: Optimized Comment

[On a thread about "best CRM software for startups"]

For early-stage startups, I'd prioritize simplicity over features. You don't need enterprise CRM software when you have 10 customers.

Here's what I'd look for:
• Easy contact management (no complex setup)
• Email integration (so you're not copy-pasting)
• Affordable pricing (free tier or <$20/mo)
• Good mobile app (for quick updates on the go)

I've tried HubSpot (too bloated for small teams), Pipedrive (good but pricey), and [Your Product] (disclosure: I work here). For pure startup use, [Your Product] hits the sweet spot — free tier is actually usable and it doesn't try to be everything.

What specific features are you looking for? Happy to give more specific recs.

6. Getting Your Comment to the Top

Google typically shows the top comments from a Reddit thread in search results. Here's how to maximize your comment's visibility:

Comment Early

Early comments have more time to accumulate upvotes. If you can comment in the first few hours of a post, you have a huge advantage.

Provide Unique Value

Don't repeat what others said. Offer a unique perspective, personal experience, or information others haven't mentioned.

Engage with Replies

When people reply to your comment, respond thoughtfully. Active comment threads get more visibility and signal engagement to Google.

Build Karma Over Time

Accounts with high karma and history get more trust. Your comments are less likely to be removed and more likely to be upvoted.

7. Tracking Your Reddit SEO Results

Unlike traditional SEO where you track rankings, Reddit SEO requires tracking different metrics:

Metric	How to Track	Why It Matters
Comment upvotes	Check your comment directly	Higher upvotes = higher visibility
Thread position	Google the keyword + site:reddit.com	Is the thread still ranking?
Referral traffic	Google Analytics (reddit.com referrer)	Direct measure of traffic driven
Conversions	UTM parameters or tracking pixels	Actual business impact

8. Case Studies: Real Traffic from Reddit SEO

Case Study 1: SaaS Tool - 500 Monthly Visitors

A project management tool founder found 12 Reddit threads ranking for "best project management software for small teams". He wrote detailed comments on each, comparing different tools and naturally mentioning his product.

Result: 500+ monthly visitors from RedditConversion rate: 3.2%Time invested: 5 hours total

Case Study 2: Agency Owner - Lead Generation

A marketing agency owner targeted "how to grow on [platform]" queries. He found Reddit threads ranking for these keywords and left detailed, helpful comments with a soft CTA. No direct links, just "DM me if you want to chat more."

Result: 8-12 DMs per monthClose rate: 25%Revenue: $15K+ from Reddit leads

Case Study 3: E-commerce Brand - Product Mentions

A DTC brand found Reddit threads ranking for "best [product category] 2024". They engaged authentically in these communities over months, building credibility. When they mentioned their product, it didn't feel promotional.

Result: 200+ sales attributed to RedditCAC: $0 (organic)Ongoing passive traffic

9. Common Mistakes to Avoid

Spamming the same comment

Never copy-paste the same comment across threads. Reddit detects this and will ban you. Each comment must be unique and contextually relevant.

Only commenting on promotional threads

If 100% of your comments mention your product, you look like a shill. Maintain a healthy ratio of genuinely helpful comments (no product mention) to promotional ones.

Targeting dead threads

Old threads with locked comments or no recent activity won't help. Focus on threads that are still active or have unlocked comments.

Ignoring subreddit rules

Each subreddit has rules about self-promotion. Read them. Some allow links with disclosure, others ban any mention of your own product.

Expecting instant results

Reddit SEO is a long game. Comments accumulate value over time as threads continue to rank. Give it 3-6 months before evaluating ROI.

10. Tools for Reddit SEO

SubHunt (Recommended)

SEO Finder shows exactly which Reddit posts rank for your keywords. Plus keyword monitoring, saved posts CRM, and AI suggestions.

Free tier available

Ahrefs / SEMrush

Traditional SEO tools can show you which keywords have Reddit in the SERP. Filter by "reddit.com" in organic results.

From $99/month

Google Search Console

See which queries drive traffic to your site. Cross-reference with Reddit engagement to identify winning topics.

Free

11. Your Reddit SEO Action Plan

Here's a step-by-step plan to start getting traffic from Reddit SEO this week:

List 20 keywords related to your product (use the patterns from Section 4)

Search each keyword + "site:reddit.com" and note ranking threads

Prioritize threads: unlocked comments, recent activity, high relevance

Write 3-5 high-quality comments this week (follow optimization tips)

Set up monitoring for new threads with the same keywords

Track results in Google Analytics and iterate

Ready to Start Reddit SEO?

SubHunt's SEO Finder shows you exactly which Reddit posts rank for your keywords. Stop guessing — start targeting the threads that matter.

Try SEO Finder Free Read Full Reddit Guide

Reddit SEO: How to Find Reddit Posts That Rank on Google (Complete 2026 Guide)

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